Client Name
Innovation Studio
Politecnico di Milano
Methodologies
Product Design
Service Design
User Experience
Service Eco-system
Year
2020
Deliverables
Research report
Product & Service
Value map
PEELEAT
This project was part of Innovation Studio for students to explore design methods, User Experience and Service Design methodologies to explore a product-driven service-system design.
The given context was the state of California in 2035 through a lens of climate change and the material to be explored was paper. Each group had to research on what is being done right now regarding climate change, study on the current and the future crises and build a research question to investigate further. We, as a team, found food crisis and new diets and nutrition to be our area of investigation.
Climate change
Rising Temperatures
Drought Periods
Agricultural and food production
Modification in food productions
Rising Prices
Society
Decrese in food security
Low income families particularly affected
California 2035
People have started to live in communities to sustain themselves.
• One of the constant problems is food, but low-impact alternatives are developed, carbon farming is implementing and local/small production is increased.
• Local production is constantly committed to reducing food waste, no food is wasted and raw materials, if not sold fresh, are used to produce foods of greater durability, such as freeze-dried food in order to be available for all the families
Fresno
Fresno is a city surrounded by agriculture so the local markets are part of the core of the city.
Many people are attracted to the Fresno area for its low cost of living and diverse job opportunities. In fact, there are a lot of affordable homes for families belonging to low-income and very low-income households
“Affordability is one of Fresno’s most attractive assets. The cost of living and median home sale price are below the state average”
Food is changed
• Fresh items are often expensive and need to be “perfect” and follow specific standards for them to be sold in supermarkets.
• Alternative methods need to be explored in order to make fresh and healthy food available to all.
• Freeze drying food is a good altenative to fresh food, it maintains 97% of the nutritional value of it and is accessible and convenient.
How may we help them maintain a balanced diet in uncertain times?”
PeelEat
A way to learn about food & im-prove food access.
It is an affordable product that allows kids to create and eat their own balanced meal in a playful way, by combining ingredients and learning nutrition with simple characters.
Get a balance nutrition for your kid
Combining the seven ingredients to then enjoy a full meal
Learn through play
The children can play with the different characters on the ingredients
PEELEAT consists in seven balls, the ingredient balls, which are filled with different food items that are part of the same food area. With PEELEAT you get enough ingredients to combine seven different meals, assuring a proper dinner or lunch for you kid, for a whole week.
The game can be itself the exploration of the food combining the ball and creating a balanced meal.
Having each slide a character it can be seen from the child as a game where they can expand their immagination
What are we aiming to solve?
PEELEAT services make healthy eating more available to low income families improving food quality and access in food insecure communities.
Branding
For families who need access to nutritious
food to achieve a balanced diet, PeelEat is
the solution that merges education, play
and real needs by providing an
educational tool and nourishing meals that
will allow them to learn and live an healthy
lifestyle PeelEat primarily focuses on
children from age 5-10 years, especially
who’s parents are working and even in the
absence of the parents, they can make
themselves a fun nutritious meal.
The primary users are the children, however
the parents are the ones who buy the
product and subscribe to the service and
also facilitate the inclusion of this food
product in their children’s lives.
Users pain point
-
They are busy struggling with life in general.
-
Coping with the shift of climate change
-
Scarcity of good food and nutrition
Claims
-
New ways of eating!
-
Peel a Meal!
-
Food in a ball!
-
Slice up your meal!
Value
-
Affectionate
-
Accessibility
-
Dependable
-
Affordable
Keywords
-
Playful
-
Local
-
Healthy
